Your next conversation starts here.

Your next buyers are out there. We run your cold email and LinkedIn, and bring you the ones ready to talk.

Your outbound, looked after.

When buyers answer

  • Interested Answered, then yours
  • Out of office Picked up after return
  • Wrong person Find the right buyer
  • Not now Sequence stopped

A person answers positive replies within thirty minutes during UK working hours.

Your outbound, covered

  • 2 channels working together
  • 30 minutes to a human reply
  • 1 person accountable

Cold email and LinkedIn. Positive replies answered within thirty minutes during UK working hours.

Positive reply

30 MINUTES

A person picks it up.

While the interest is fresh.

Eleven years of campaigns for household names.

The Guardian. Sony. Pepsi. Campaigns delivered by Gabe's previous agency, The Bike Ads. Meet the founder

  • The Guardian
  • Sony
  • Pepsi
  • Virgin
  • Greenpeace
  • Channel 4
  • National Express
  • NHS
  • MoneyGram
  • PureGym
  • Lyle & Scott
  • JustPark

Good work leaves a trail.

More of the right people in the conversation. Here's what that has looked like for our clients.

30 DAYS

24 calls booked, 3 deals closed for an e-commerce growth consultancy, with 80 to 85% of booked leads matching the target profile.

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Delivered white-label for a partner agency's client
41 DAYS

23 calls booked from 104 leads for a solo-founder SaaS, with over 80% of booked calls matching the target profile.

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Delivered white-label for a partner agency's client
NARRIO

60% of replies converted into qualified leads for Narrio, alongside 133% contact database growth and 90%+ enrichment coverage.

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Narrio
Amazing to work with Gabe, his extensive experience helped us define and test our ICP, and to get our first clients closed. It would have taken us a few good months to do what Gabe did for us in the first weeks. And the results are compounding.
Mircea Serediuc · Narrio

Read the stories

Your outbound, coveredYOUR CAMPAIGN
  • 2 channels working together
  • 30 minutes to a human reply
  • 1 person accountable
Cold email and LinkedIn, run together. Positive replies get a human answer within thirty minutes during UK working hours, with Gabe accountable for the work.

Give them something worth answering.

You know what a forgettable cold email looks like. These illustrative examples show what changes when someone has done the homework, and how we'd pick up the reply.

Generic outreach an unfocused pitch

Subject: transform your pipeline

Hi {{first_name}},

We are a leading AI-powered lead generation solution trusted by 10,000+ companies worldwide. We'd love to hop on a quick 15-minute call to explore synergies and 10x your pipeline.

Could we book a call?

An approach to Fieldline Illustrative example

Subject: your ops hire

Hi Sarah,

You're hiring your first ops manager at Fieldline. As delivery grows, finding time to keep new business moving can become a job of its own.

We find the buyers, write to them and handle the replies, so you can spend your sales time with people who want to talk.

Would it help to see how we'd approach Fieldline's market?

Sarah, Fieldline 09:14 next morning

Yes, timing's good. Send me a couple of examples of the first month and I'll find twenty minutes next week.

a reason to writeone asksounds like a person
ANSWERED IN 30 MINUTES answered by a person

Good outreach connects an offer to a problem the buyer recognises. We write focused campaigns for each market, using relevant details where they help. You approve the messages before sending starts.

Every approach earns its place. We use a current event when it helps and a relevant business problem when it doesn't.

Generic draft ILLUSTRATIVE EXAMPLE

Subject: grow your business

Hi Mark, we help businesses like yours grow with our innovative solutions. Can we book a call?

A BETTER APPROACH

Give the buyer something to recognise: the problem you solve, who you solve it for and a useful next step.

A CLEAR OFFER. A USEFUL NEXT STEP.

One system. Buyers talking.

Your buyer should recognise the problem you solve. We group the right companies, write for their priorities and give them a clear reason to reply.

Your campaign has a clear message and a useful offer. You approve the sequence, then we learn from the replies and keep improving the approach.

When a buyer shows interest, a person answers within thirty minutes during UK working hours. You get the conversation and the context to take it forward.

How a cold email becomes a conversation A diagram of the ColdCadence outbound run as seven stages on a ruled timeline: market map, audience research, campaign writing, your approval before sending, sent from your mailboxes on days 0, 3 and 8, a buyer answers, and a person responds to positive replies within thirty minutes during UK working hours. The line runs from cold to warm and the warm end is a person answering. rejected, rewritten Your next buyers Your marketunderstood Your campaignwritten You approvethe approach Sent fromyour mailboxes DAY 0 · 3 · 8 A buyeranswers REPLY Human replywithin 30 minutes
  1. Your next buyers
  2. Your market understood
  3. Your campaign written
  4. You approve the approach rewrite: back to step 3
  5. Sent from your mailboxes DAY 0 · 3 · 8
  6. A buyer answers REPLY
  7. Human reply within 30 minutes
cold outreach warm pipeline

Start conversations. Build from there.

Cold email and LinkedIn are the way in. When your campaign needs more, we bring in the creative, paid reach or systems to support it.

All services

Proven tools, brought together by systems we built ourselves.

  • Smartlead
  • Clay
  • Apify
  • Zapmail
  • HubSpot
  • cal.com
  • Claude
  • LinkedIn

Your market. A better way in.

Four markets where timing matters and a useful first approach opens doors. See how we'd go after yours.

All industries
  • Recruitment and staffing

    Win roles while your consultants fill them.

    A busy delivery month pushes new business aside, and the gap shows up a month later.

  • B2B SaaS

    Give your sales team more to close.

    Inbound has flattened and your reps need another source of conversations.

  • Agencies and consultancies

    Keep winning while you keep delivering.

    Two referral sources go quiet in the same quarter and new business suddenly becomes urgent.

  • Professional and IT services

    Trust starts with a useful conversation.

    The founder's diary is full of delivery, leaving little room to create the next opportunity.

Build the pipeline your way.

A hire, an agency or an operation built around your business. Compare who does the work, who checks it and what you keep.

ColdCadence Hiring an SDR A generic outbound agency
Finding your buyers We research your buyers Your hire does it Check research depth
Writing the approach Campaign copy for your market Your hire, from month two Check sample quality
Checking the work You approve before sending Assign a reviewer Ask who reviews
Your domains, mailboxes and data Yours from day one You do Check your contract
Your year-one investment Pilot sized on one call 35 to 45 thousand pounds salary; about 60 thousand with ramp and tooling Retainer and agreed term
Answering positive replies A person answers within thirty minutes during UK working hours Within your working hours Check response commitment
Starting together Agreed deliverables; we continue free until delivered Salary, ramp, review at six months Three to six months; check terms

From a quiet pipeline to this.

Three more client stories, from the problem that brought them to us to the conversations that came back.

All case studies
8 WEEKS

14 new client calls in the first eight weeks for a 20-person technology recruitment agency, North West England.

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client story
12 WEEKS

41 qualified conversations in the first quarter for a Series A revenue-intelligence platform, Boston, United States.

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client story
12 WEEKS

19 first meetings in 12 weeks for a 60-person supply-chain consultancy, Amsterdam, Netherlands.

Read the story
client story

How working with us starts.

A paid pilot, sized on one call. Enough room to test your market and give you a decision worth making.

We agree the scope and deliverables with you before we start. Then we do the work, show you what it produced and decide together what deserves a bigger run.

Our commitment: if we miss what we agreed, the run continues free until it is delivered.

The guarantee covers the work and deliverables named in our agreement. Your team owns sales follow-up and closing; revenue sits outside this commitment.

Book an intro call

Came here from an email? Reply to it and we can start there.

We take care of the whole run

  • The right market and verified buyers to approach
  • Market research that gives your approach substance
  • Campaign copy written for your market and approved by you
  • Your sending setup, prepared and looked after daily
  • Positive replies answered by a person within thirty minutes during UK working hours
  • One-page weekly reporting with the next move clear

What people ask before they book.

The time you'll need, the work we'll do, and what you're committing to. All here before we talk.

Your business

Who is this for?

If you're selling a B2B service or product and want more qualified conversations, let's talk. We work with founders and sales leaders in recruitment, SaaS, agencies and professional services. You bring an offer worth buying and someone to take the conversations forward. We build and run the cold email and LinkedIn outreach that starts them.

When is outbound the wrong move?

Outbound needs an offer that can support the work and a team ready to follow up. If either needs attention first, we'll tell you on the call and explain what would make a pilot useful. That conversation is free, and it should leave you with a clear next move for your business.

Do you work outside the UK?

Yes. We're based in London and run campaigns for UK, European and US markets, with sending scheduled around the buyer's timezone. Each market gets its own targeting and approach. On the call we'll look at where your best opportunities are and shape the pilot around the buyers you want to reach.

Working together

What do you need from us?

About an hour up front: one call to settle the market and offer, then your approval on the sample messages. We'll also need the accounts you want excluded and the person who'll take interested replies. After that, we run the outreach and you take the qualified conversations forward with the context we've gathered.

How fast do replies start?

We get the domains and mailboxes ready first, then build sending over the first few weeks. Your targeting and copy are prepared alongside that work, so the campaign is ready to use the capacity as it comes online. You'll see the launch plan and know what is happening before the first email leaves.

How do I know what is being sent?

You approve the sequence before sending starts and can see the messages afterwards. Each week we send a one-page report covering what ran, what came back and what we're changing next. You should be able to follow your outbound as easily as the rest of your pipeline, without chasing us for an update.

AI with accountability

Do you use AI?

Yes. AI helps with research, campaign preparation and the repetitive work behind outreach. We write messages for your market and use relevant details where they add something useful. Gabe owns the operation, you approve the campaign, and a person answers positive replies within thirty minutes during UK working hours.

Will it sound like a robot wrote it?

The email should sound like someone has paid attention to the business they're writing to. We write around the priorities of your market, keep the language natural and give the reader a useful reason to answer. You'll see the samples before sending starts, so the standard is something you can read and judge for yourself.

Getting to the inbox

Where does the data come from?

We use specialist data providers, public sources and your own records to find relevant companies and buyers. Contacts are verified before sending, then checked against existing clients, live conversations and opt-outs. Business contact data decays about 2 to 3% a month, so freshness is part of the work every time we build a campaign.

How do you protect our domain?

Cold outreach runs on dedicated sending domains and mailboxes that we prepare and monitor daily. We build volume gradually, keep to a daily ceiling and send plain-text emails. If the sending setup needs attention, we pause and put it right. That work keeps the sending operation in shape while your campaign runs.

Starting the pilot

What does it cost?

We start with a paid pilot sized on one call. Your market, the work involved and the conversations your team can handle shape the scope. You'll see the cost and deliverables in writing before we begin. We decide what to do next together, using what the pilot actually produced.

What is the guarantee?

If we miss what we agreed, the run continues free until it is delivered. We put the commitment in writing before starting, with the work and deliverables clearly named. Those deliverables are what the guarantee covers. Your team owns sales follow-up and closing, and your revenue sits outside that commitment.

Cold is our problem. Warm is yours.

Bring us the market you want to win. We'll talk through how to reach it and what a useful first run looks like.

Twenty minutes on your next customers.